Friday, July 10, 2020 By Scott Kramer

Kevin Rusin considers his purchase peace of mind. After reading the staggering numbers about accidents caused by distracted driving, the McKinley Elevator president took action. Fearing that one of his company’s truck drivers could someday become a road statistic motivated him to enlist the help of NOCELL, an inventive solution that helps keep drivers focused. “The way it was designed, I knew it would prevent my drivers from getting distracted and minimize our company’s risk,” recalls Rusin, who quickly became an early beta tester of NOCELL. “It’s been a wonderful product for us. When my guys get behind the wheel of a company vehicle and don’t have access to their phone, they have no reason to reach for it. Now they can safely get from Point A to Point B, distraction-free.”

Rusin’s concerns are not isolated. Face it: The growing problem of distracted driving — it currently causes $9.2 billion worth of accidents each year — can ultimately be a nightmare for your fleet. Which is why a novel, commercial-grade solution like NOCELL can instantly help protect your employees, company and assets from accidents, liability and lawsuits. It effectively keeps your drivers off of their mobile devices, so that their full attention is where it should be — on the road itself.

Invented by a father of seven to help his kids drive safely, the fresh technology comes in the form of NOCELLtag, a small puck-like device that’s roughly the size of three silver dollars stacked stop one another. Simultaneously, the driver’s phone is armed with NOCELL’s mobile app, and the company with an easy-to-navigate admin portal. Securely affixed to either a vehicle’s driver-side windshield or A1 pillar via a special 3M adhesive, the beacon connects with up to three linked smartphones or tablets, and automatically disables all unauthorized apps — rather than masking them. App permissions and system alerts are fully user-customizable, enabling fleet owners and administrators to enforce company policy.

NOCELL can also detect rogue personal devices, and inform fleet managers about them in real time. The system can even detect exactly when and where a driver touches a phone and for exactly how long. That’s key because in just five seconds, a truck traveling at 55 miles per hour moves 110 yards. A lot can happen in that time. 

Built from the ground up, NOCELL’s cutting-edge mobile app SDKs, API integration and custom firmware assimilate seamlessly with AVL/GPS fleet management systems, field service apps, dongles, cameras, JBUS and OBD-II devices. The portal is intuitively easy to configure and navigate, and provides app-specific controls, data and analysis tools, driver tamper alerts, at-a-glance metrics, and comprehensive reports. Fleet owners can rest easy — while drivers operate safely. 

Currently, 48 states ban text messaging while driving, while 20 enforce hands-free phone calls. It’s no wonder, as the National Safety Council reports that distracted driving causes three crashes every minute. Given this frequency, and the costs associated with subsequent litigation and the crash-recovery process, it’s imperative that fleet-operating businesses protect their drivers and company.